[Song Title] cannot be downloaded because it was not purchased with your Apple ID.” Obviously, if you’re seeing that error, iTunes thinks that you purchased the song. I was able to download the entire album, minus that track, using iTunes in the Cloud. I can only assume that Apple has a few more bugs to work out on their end.
Last, but definitely not least, is iTunes Match. We’ve covered iTunes Match extensively in this article. Quickly: it’s a new subscription service for iTunes users that will match any music in their library with music from Apple’s servers and allow them to replace it with 256Kbps AAC DRM Free tracks… all for $25 a year. Steve tried to downplay this as a small “one more thing,” but it changes the music industry, as we know it. Read our other article; we promise it’s something you don’t want to miss.
Music, Apps, Books
As part of iTunes in the Cloud, users will be able to sync music, apps and books between all of their iOS devices automatically. If you open the “Purchased” tab in the respective store, you’ll see every item you’ve ever purchased from Apple. Even if you’ve deleted a song, app or book from all of your devices, it will still be available from iTunes for that rainy day in the future. If you choose to allow it, iCloud will sync any new purchases to your other devices automatically. I’ve actually tried this out already: as soon as I downloaded an album on my iPhone 4, it started downloading on my iPad 2. This applies to music, apps and books… you can selectively choose what downloads automatically per device. This worked immediately on any device running iOS 4.3.3. Unfortunately, Apple left Verizon users in the dust again. Since the maximum version of iOS for Verizon iPhone 4 users is 4.2.8, they won’t be able to use these features right away.
PC Free and Backups
With iCloud, Apple set out to cut the cable between your iOS device and the computer. Previously, you had to plug your iOS device into iTunes before you could use it. No more. In fact, you can setup your iOS device and use it forever without plugging it into a computer at all. Since Apple stores your music, apps and books in the cloud, you’ll never lose another purchase. They’re also storing the last 30 days of photos and videos from your camera roll. If you drag them out of the camera roll and into an album, it will sync those until you run out of space. The most important part of being PC Free is your App Data. Device settings, app data, home screen, app organization, and text messages — all of that makes your iOS device yours. With iOS 5 and iCloud, Apple does daily backups (in the background) over Wi-Fi to the cloud. If you end up with a new device, you sign in with your Apple ID and it begins restoring your device from your backup.
This wouldn’t be worth its own paragraph if it weren’t for the scandal that arose with the Wi-Fi Sync announcement. During the keynote, Steve introduced something call “Wi-Fi Sync” to complete the PC Free capabilities of iOS 5. Currently, we have to plug our devices into iTunes to sync photos, music, books, app data, etc. but with Wi-Fi Sync, we’ll be able to do that over the local network (again, in the background) each day. No cables necessary. Most of the demanding sync happens through iCloud instead of Wi-Fi Sync: your apps, music, books and camera roll are the most time-consuming part of sync. Wi-Fi Sync would be responsible for creating a local cache of your app data, text messages and device preferences. Ultimately, it doesn’t even seem necessary with the new features of iCloud, but Apple developed it anyway… maybe.
Greg Hughes is an enterprising college student who built the first “Wi-Fi Sync” application. He actually submitted the app to Apple in 2010. After getting a handful of praise from the Apple engineers and a couple requests for a resume, Apple denied his app entrance to the App Store. After Apple rejected his app, he put it on Cydia (the jailbreak app store) and sold 50,000 copies. Less than a year later, Apple introduced a similar feature under the same name… doesn’t that seem a little sketchy to you?
There’s not much to it from the consumer side. I’m sure it’s incredibly complicated from a sync perspective… but it synchronizes the last 1,000 photos to all of your devices. Have an Apple TV? Come home from a day at the park and immediately view the pictures you just took on your TV. On your computer, it doesn’t get rid of the photos: they’re automatically sync’d and waiting for you to organize when you get home. Your Photo Stream also syncs between devices: if my wife takes a photo on her iPhone, that photo is immediately available on mine. Since we both use the same Apple ID, we don’t have to send photos via MMS… they sync automatically.
Documents in the Cloud
Put simply: this is document sync. Now for the more complicated explanation — Documents in the Cloud will sync important data with all of your authorized devices. It expands the “iDisk” into robust central storage for all of your documents. Developers can use it too… they can plug their applications into iCloud so data synchronizes to your computer, your iPhone and your iPad without worry. Apple used Keynote, Pages and Numbers during their demonstration, but any developer can plug into it for storage. Do you use Microsoft Office documents instead of iWork? No problem, QuickOffice or Document2Go will be able to plug into iCloud for document sync. Want to sync your 1Password database? Forget Dropbox and let Apple store your information securely in iCloud.
It’s free. iCloud accounts get 5GB of storage free. That’s not a lot, but if you consider that the Photo Stream, Music, Apps and Books don’t count towards your iCloud storage, it feels a little larger. Your mail, documents, camera roll, settings, and other app data will eat up your space quickly (in our opinion). I’m hoping that Apple offers some competitive pricing tiers so I can drop Dropbox. I’m also hoping that iCloud keeps up with Dropbox: feature parity would be nice, but iDisk never kept up… so who knows? I’d love to see $5 a month for 20GB, $10 a month for 50GB and $15 a month for 100GB, but I’m not holding my breath. Let’s not forget to mention that your computer must have Mac OS 10.7 Lion to sync with iCloud. That adds another $29 to the cost.
That’s it for iCloud: that covers all of the features you can expect this fall. However, criticism quickly took over the festivities because Apple started “stealing” ideas from other companies… something they’ve been very vocal about towards Microsoft. I have to say that most of the criticism is correct, but there was a good mix of revolutionary products and necessary evolutionary introductions during the WWDC keynote. If something seemed a little too familiar to you, it probably was. It’s not specifically iCloud, but here’s a list of things Apple borrowed from other developers:
- Wi-Fi Sync — we already mentioned that Greg Hughes produced this first.
- Document Sync — Dropbox definitely wasn’t the first, but it was the best. They developed iOS APIs for developers to sync app data (we mentioned 1Password before). With iCloud, it became obsolete… yesterday.
- Photo Sync — You could even do it with Dropbox, but many apps shared your photos before Photo Stream.
- Twitter Developers — with Twitter built into the OS, I wouldn’t want to have a Twitter app in my arsenal.
- Notifications — all of the iOS 5 notifications came from various jailbreak apps.
- Backups — something I’d never heard of previously, called iBye, actually backed up your iOS device via FTP.
- Rich Text Email — Another iOS 5 feature that was first created by a third party developer.
I agree that Apple should at least give a little nod to the developers that revolutionized these features… but I have to say, everything in this list is evolutionary at this point. If Apple didn’t include these features in the next version of iOS, they would not remain at the front of the pack. Between the evolutionary and the revolutionary, Apple jolted themselves to the front of the pack for the mobile OS race. Shame on you, Apple… but thank you.